FOREST SOFA NEWS
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July 2010
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NEW PRODUCTS FOR 2010 / 2011 | |
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It's been a busy year for UK leather sofa manufacturers with many changes occuring in almost all departments. The cost of leather increased for the fourth time in May 2010 in a period spanning less that 10 months. In addition this was compounded with problems with leather supply when the first shortfall was reported in Novemeber 2009 as a result of a world wide shortage of raw hides. This valuable commodity became a big problem for Manufacturers not only in England but also in Europe. Behind the scenes the company has been working hard to find alternative leathers to hold prices to our retailers, and we are pleased to be able to announce that prices will be held at 2009 rates. The introduction of a new leather range ensure sofa prices are not affected, the company is now pleased to offer three qualities of leather, Stadard, Vintage and Premium. In September we expect to release our latest catalogue - expanding on the success of the sofa collection an additional 6 models will be featured. Updated leather swatches will also be available by the end of August or Early September. Fabric sofas have remained relatively unaffected, and the supply of quality fabrics and designs is still provided by ROMO and MODE fabrics. New additions to the fabric range include ROMO Sasso available as a plain, pattern fabric, and two stripes increasing the size of our standard swatch by approx 30 colour ways.. The Sofa Collection website will be updated with the latest new designs, and these additions will appear in their respective catagories. "Premium Leather Sofas", "Contemporary Fabric Sofas", "Vintage Leather Sofas" and "Accessories". |
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October 2009
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THE SOFA COLLECTION WEBSITE LAUNCHED | |
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After a week of fine tuning The Sofa Collection website went live today. The website supports our latest brochure and showcases our new range of sofas and arm chairs under the catagories; "Premium Leather Sofas", "Contemporary Fabric Sofas", "Vintage Leather Sofas" and "Accessories". This website is designed to act as a sales tool to assist our retailers as the "Find a Retailer" function directs members of the public to their nearest store, stocking our range. We will promote the site using various digital marketing techniques and aim to achieve a monthly traffic volume in excess of 1000 unique visitors per month. Watch this space, more developments coming soon.... |
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JAN 2009
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FOREST SOFA NEW 32 PAGE CATALOGUE NOW AVAILABLE | |
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17.0 Our 32 page catalogue is now available, featuring many new designs and examples of some of our best sellers reshot with excellent effect. A stunning range of premium leathers has also been introduced and the fabric sofa collection will now include and feature an exclusive range from ROMO fabrics. Expect our agents to be presenting the range early in 2009 but to register your interest early please e-mail info@forestsofa.co.uk |
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2008 Year Highlight - Charity event a success ! - please read Jan 2008
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JAN 2008
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FOREST SOFA CHARITY GIVE AWAY | |
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17.0 Forest Sofa Ltd raised money for charity by GIVING AWAY over 40 pieces of furniture. The event took place in our factory just before we broke for Christmas, and was promoted by the Salford Advertiser. Many of our team helped prepare for the event by sorting the factory and compiling a list of stock items to give away. The Saturday morning giveaway was well attended, with over 100 people coming through the doors to look at the many items of furniture they could take away for free ! There really was no catch, we simply asked the local community and those taking furniture to donate money to our nominated charity the NSPCC and all proceeds went directly to the NSPCC. We managed to raise a few hundred pounds for the charity as well as supporting the local community giving new furniture to homes that otherwise may have gone without, and the Salford advertiser maintained their interest in the event following up with a brief editorial on our efforts. |
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LATEST NEWS AND EVENTS
ARCHIVED NEWS From Aug 2005 - Apr 2008
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The Forest news section will provide a continuous rolling update of new events occurring at Forest Sofa. Discounts and Promotions will also be advertised on this page, so remember to visit frequently to prevent missing out. |
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AUGUST
2005
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1.0.
THE COMPLETION AND INTRODUCTION
OF THE NEW AND IMPROVED FOREST SOFA WEBSITE.
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1.1
NEW
FOREST FABRIC RANGE IS LAUNCHED - View Range An exciting range of contemporary sofas, chairs, and sofa beds, in a range of stylish fabrics. |
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SEPTEMBER
/ OCTOBER 2005
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2.0.
NEW
FABRIC RANGE FEATURED IN FURNITURE
NEWS NOVEMBER EDITION (page 26).
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NOVEMBER
2005
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3.0. AN INTERCHANGEABLE
TRADITIONAL FABRIC SWATCH IS INTRODUCED. |
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3.1.
AN INTERCHANGEABLE CONTEMPORARY FABRIC SWATCH IS INTRODUCED.
Over 20 neutral Colours in contemporary fabrics including micro fibre, soft chenille and tweed effect. Request your new swatch now ! |
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DECEMBER 2005 |
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4.0. JANUARY SALE DISCOUNTS NOW AVAILABLE ON SELECT MODELS: Please call for details: |
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4.1. Forest will be closed from Thursday 22nd December through to the 2nd Jan'06. We would like to wish everyone a Very Merry Christmas, and thank you for your support this year. |
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JANUARY 2006 |
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5.0. SALE NOW ON ! - 10% OFF The Entire Contemporary Fabric Range. Call for more details. |
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FEBRUARY
2006
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6.0 Development of a number of new products and the
careful selection and expansion of the fabric swatch.
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MARCH
- APRIL 2006
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7.0 Showvan run begins. Forest covers the UK mainland
and Ireland with a selection of traditional and contemporary furniture.
Swatches are also available during the showvan run.
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MAY
2006
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8.0 Development begins on a range of new products,
due to be released in June 2006.
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JUNE
2006
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9..0 New models released and featured online. The
developments will be presented on the next show van run in October
2006. To ensure you are included on our show van run, please contact
a member of the sales team. New customers are welcome to request a
show van visit.
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| NEW - Maine Leather | NEW - Windsor Leather - sofa bed also available | NEW - Maine Fabric |
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| NEW - Rio Leather | NEW - Lincoln Fabric - sofa bed also available | |
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JULY
2006
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10.0. Preparations begins for the planning of our
next show van run, dates still to be confirmed however likely to begin
in September '06
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10.1 Yet another development the Main Tub. A compact
Tub chair, suitable addition to the contemporary leather range and
also ideal furniture for pub / club environment. Picture to follow.
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AUG
2006
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11.0 Development is completed for 2 new fabric models.
The Belmont to be presented to retailers across the UK on our showvan
accompanied by a range of new fabrics.
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SEP 2006
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12.0 The Belmont is proving an instant success ! A
great number of sales for our latest addition and the new cover is
also proving popular. Pictures to follow.
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OCT - DEC 2006
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13.0 After continuing success with our friends in
the contract market, we are planning to expand our range of upholstery
to include the upholstery of tub chairs, farmhouse chairs and bar
stools designed for the hotel and leisure market. Plans are put in
place to offer this new range of products through a new division to
be called Forest Contracts.
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JAN 2007
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14.0 Forest Contract.Com is officially launched, the
website www.forestcontract.com
is now online showcasing a range of products including tables, chairs,
bar stools, carver chairs, mobility products, banquet seating and
conference seating and also including sofas.
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FEB 2007
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15.0 Forest Contract receives the support and backing
of one of the largest pub chains in the UK, a promising start !
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15.1 The Forest Showvan is out, new models have been
released and will be showcased for the first time. Forest covers the
UK mainland and Ireland with a selection of traditional and contemporary
furniture. Swatches are also available during the showvan run. Photos
of new models to be loaded to the website in due course.
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MAR 2007
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16.0 Forest Sofa - New Maine Sofa Range in leather
is to be dropped from our standard range. This item is now exclusive
to just one retailer.
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16.2 Rio Sofa range has been discontinued.
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JAN 2008
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FOREST SOFA CHARITY GIVE AWAY | |
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17.0 Forest Sofa Ltd raised money for charity by GIVING AWAY over 40 pieces of furniture. The event took place in our factory just before we broke for Christmas, and was promoted by the Salford Advertiser. Many of our team helped prepare for the event by sorting the factory and compiling a list of stock items to give away. The Saturday morning giveaway was well attended, with over 100 people coming through the doors to look at the many items of furniture they could take away for free ! There really was no catch, we simply asked the local community and those taking furniture to donate money to our nominated charity the NSPCC and all proceeds went directly to the NSPCC. We managed to raise 260.00 pounds for the NSPCC and the Salford advertiser maintained their interest in the event following up with a brief editorial on our efforts.
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17.1 Forest Sofa have exclusive rights for an new
product range to be launched and backed by Anthea Turner. Forest Sofa
have been commissioned to begin the Anthea At Home Collection in the
development of the 'Perfect Sofa' . Following on from the success
of her TV show the 'Perfect Housewife'. The perfect sofa is just one
component of the 'Perfect Home' collection to be released by Anthea
later this year. We can't say too much now about the design but it
will available in both fabric and leather, both of which will be hand
picked by Anthea.
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FEB 2008
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New Sofa's and a celebrity range on the way .... |
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18.0 Recent market conditions has seen a change in
customer requirements. To ensure we are able to offer our retailers
hot products we have introduced a full time design and development
service. Our design team works constantly at the development of new
models and to ensure we are able to respond to changing customer requirements
and to put Forest Sofa at the front of the latest design innovations.
2008 will see a change in the Forest sofa product range in particular
an expanded contemporary leather and fabric sofa range will be unveiled.
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18.1 Forest Sofa have exclusive rights for an new
product range to be launched and backed by Anthea Turner. Forest Sofa
have been commissioned to begin the Anthea At Home Collection in the
development of the 'Perfect Sofa' . Following on from the success
of her TV show the 'Perfect Housewife'. The perfect sofa is just one
component of the 'Perfect Home' collection to be released by Anthea
later this year. We can't say too much now about the design but it
will available in both fabric and leather, both of which will be hand
picked by Anthea.
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Coming in March 2008
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Forest Photo Shoot Coming Soon ! |
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19.0 Forward announcement - Forest Sofa have scheduled
a photo shoot to include several new sofa designs. Approx. 40 sofas
will be professionally photographed in an elegant yet appropriate
real life setting with the use of models and interior designers and
stylists to maximize the product appeal. Marketing Manager Ryan Mohieddin
states "The shoot should assist in highlighting the quality and
appeal of the sofas we manufacture. We expect to be able to provide
our retails with the latest design led models with images to support
and help promote the brand. We will give our retailers the option
of editing the images to include their own logo / designs and even
rename the products to match their own company profile. High quality
images for website and instore display will be available to match
the high quality of leather and fabric upholstery the new range will
offer."
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April 2008
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The Start of Something Big! |
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20.0 A restriction in the availability of our location has postponed the completion of the Forest photo shoot. However we are pleased to release a sneak preview of what's to come..............
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The photography of our existing and many new designs
is now set for the end of May 2008. Appointments are now being made
to showcase the new and exciting range at an open day here in Manchester.
For those who can't make it to Manchester arrangements are being made
from a showvan presentation at store locations throughout the UK.
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Tel:
0161 737 6918
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Fax:
0161 745 7830
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Registered
in England No. 5170110
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